Since you are the CEO of your life, and your life is your "Business", your business needs to be able to satisfy customers. Your #1 Customer should be YOU! If you aren't satisfied, how can you feel you can satisfy someone else?
Customers (including you) look for 3 things:
1.) Recognition - To know that they're important to you.
2.) Stimulus or change from current condition - They leave a little bit better after an encounter with you.
3.) Security/ Dependability - You and /or your services can be relied upon. It's not hit or miss depending on how you feel at the moment.
Keep these things going with every person you meet, and you will build long-lasting relationships!
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